A new image for the Alice?

Destination Alice Springs has appointed tourism consultancy firm Sustainable Tourism Services (STS) to help strengthen its profile and positioning…“Tourism is the region’s main economic driver and we need to be more strategic and focus on developing a long-term and sustainable approach that will underpin the region’s future development and viability.” From A new image for the Alice?

This is the same group that made the Gold Coast even hotter, and promoted the Kimberly Region…I wonder what they’ll try to do to make Alice not “all about the rock”

Tags: News

By Court | Permalink

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