Undies crack the high-tech big time

Who says that Australians are anything but forward thinking? Who else puts such technical expertise into…undies?

There’s been a lot of, um, movement in men’s underwear lately. It seems Australian men are no longer content to pick between boxers, Y-fronts or Calvins. With new technical innovations and designs, it seems they are enjoying a little experimentation.

“Australian men have always been a bit more adventurous with their underwear,” said Paul Gould, general manager for Bonds. “At every point that we’ve given them something new, they’ve really lapped it up.”

From Undies crack the high-tech big time

Thanks to Joe E for the link!

By Court | Permalink

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